Marketing Management Analytics, Inc. (MMA), the pioneer and innovator in marketing effectiveness, today announced the appointment of former Accenture executive Keith W. Hopkins as Vice President, Account Management. MMA is an independent operating unit of Carat, one of the world's leading media services companies.

The appointment is effective immediately. Hopkins will oversee client service for key MMA accounts.

"We are proud to welcome a seasoned executive like Keith Hopkins to the MMA team," said Ed See, Co-President and Chief Operating Officer of MMA. "His more than 11 years experience in global consulting organizations, particularly with business strategy, CRM and analytics, will provide significant value to our clients."

MMA has also added six other people to the firm, including Jeffrey J. Braiewa, a former Senior Manager of Client Service at ImmediateFX Holdings Inc., as Associate Director, Client Service Analytics.

"The addition of Hopkins, Braiewa and the other new hires will strengthen MMA's core capabilities, and ensure our clients have continued access to the most skilled professionals in the field," said John Nardone, Co-President and Chief Client Officer.

Hopkins, 44, of Yorktown Heights, NY, comes to MMA from Accenture, where he served as Senior Manager of the Global CRM Service Line. Previously, Hopkins served as Senior Manager of the CRM Service Line at Arthur Andersen Business Consulting and BearingPoint. He also served as CIO of Petals, a national home furnishings company, and held engineering and management positions at Witco Corporation, an automotive parts manufacturer. Hopkins has a B.S. in mechanical engineering from the State University of New York at Albany, and an M.S. from Iona College, New Rochelle, NY.

Braiewa, 32, of Monroe, Conn., previously worked as Senior Manager, Client Service for ImmediateFX Holdings Inc., of Southport, Conn. He also worked for ACNielsen in several client and analyst capacities. Braiewa has 10 years of experience in marketing mix modeling and client project management. He holds a B.S. in Management from Rensselaer Polytechnic Institute, Troy, NY.

In addition, MMA has hired the following analytics professionals to support growing business: Jason Atwater of Guilford, Conn., Chris Brana of Seymour, Conn., and Eva Lin of Philadelphia, Penn., as Senior Analysts; Dave Bekken of Stamford, Conn., as Analyst and Jon Bardelli, of Oakville, Conn., as Associate Analyst.



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